One of the few long copy writers that remain in an industry that has surrendered to ‘Hinglish’, Aniruddha started his career in Contract Advertising in 1995, moved on to Trikaya Grey, both writing powerhouses in the 90s, and won his first award at Trikaya Grey for a long-copy creative for the iconic Mauritius Tourism brand.
Since then, Aniruddha has worked in a host of multinational and Indian advertising agencies, from Grey Worldwide to Alok Nanda Company (ANC) to Mudra Communications to his last position at J. Walter Thompson, Mumbai (JWT), where he was Associate Vice President and Sr. Creative Director.
Along the way, Aniruddha has picked up over 25 advertising awards, including a New York Festival World Gold, and a finalist at Cannes.
Despite his many roles at Mezzanine, the one thing Aniruddha continues to enjoy most of all, apart from fish, football and fine wines, is writing.
From the time a fresh-faced Abhishikta joined Mezzanine a decade ago, her first job after completing her Post-Graduation in Marketing & Advertising at MET, Mumbai, to her role as the head of the Client Servicing department today, Abhishikta’s life has come a full circle.
Over the years, she has become an intrinsic part of Mezzanine’s framework, leaving an indelible imprint on almost every aspect of its offerings, and beyond.
Somewhere along the way, she has forged many important relationships with clients old and new, and built many brands.
As cool-headed as they come, even when the fur is flying, Abhishikta has her own quiet way of getting things under control, and ensuring the job is done.
It’s a quality she attributes to her other passion, which keeps her busy long after the advertising has subsided for the day.
Her baking. As the lucky few who have had a taste will have you know, her divided loyalties may be advertising’s gain, but is undoubtedly baking’s loss.
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